This is the title of the video about Matt-Harding, a young man showing in the VISA commercials. He danced in a simple style in front of various landmarks and streets around the world, sometimes by himself and sometimes with locals. Because of him, the video spreads a comfortable feeling with pure, consistency, and happiness.
This diffusion reminds me of the movie "Pay It Forward". A simple idea could change the world. Although if I remember correctly, the idea "pay it forward" started from the reality "the world sucks". At the end of the movie, the kid was dead because of executing what he believed. However, his courage and spirit changed and affected the world already.